Monday, February 22, 2016

Sunday, February 21, 2016

The Focusing Series presents It's All Connected, Session I: The Art of Branding - Jamaica Plain News



The Focusing Series presents It's All Connected, Session I: The Art of Branding

Jamaica Plain News

This six session series takes artists through branding and audience building, marketing and social media, business writing such as marketing materials and contracts, how to properly price products and services, and how to sell your work both in the ...



Hall of Fame: WPP's Reader-Friendly Annual Report (with Slides for Classroom Use)



"Long and complex reports, such as corporate annual reports, can place a heavy burden on readers."



Bovee & Thill's Online Business Communication Magazines's insight:



Long and complex reports, such as corporate annual reports, can place a heavy burden on readers. Publishing these reports online presents an additional set of challenges, because readers can no longer just flip printed pages to skim content or establish context. Fortunately, the Web also provides new opportunities for structure and navigation that can make online reports easy to consume, if reports are crafted with readers' needs firmly in mind.



The London-based holding company WPP Group is the world's largest marketing communication services firm, with more than 150 component companies involved in every conceivable aspect of advertising and related business activities. All together, WPP companies have nearly 180,000 employees in more than 100 countries. Trying to report on the annual progress of an organization this complicated is no easy task, but WPP's intelligent, reader-friendly choices make its online annual reports easy to navigate and read.



The slides we've prepared show eight screens from WPP's 2014 annual report, along with helpful annotations and lecture notes.



Read more and download slides.








Saturday, February 20, 2016

Generations of Bloggers Grow at HBCU's. - ThyBlackMan (blog)



Generations of Bloggers Grow at HBCU's.

ThyBlackMan (blog)

The importance of writing can never be denied because in the areas of education and business writing is crucial to the sharing and disseminating of information. Writing shows the foundation of intelligence and that intellectualism still matters when ...



Friday, February 19, 2016

John Kerry pushes Hollywood for help countering ISIS




















Coursera Adds Mentors, Project-Based Courses to Online Offerings - EdSurge



Coursera Adds Mentors, Project-Based Courses to Online Offerings

EdSurge

Last week the company launched 12 project-based courses in areas spanning computer science and business ("Writing Professional Emails and Memos") to art and music ("How to Make a Comic Book"). In a separate move, Coursera began offering mentors ...



Thursday, February 18, 2016

Carlsberg: How Engagement Is Key to the Success of Sustainable Packaging - Sustainable Brands



Sustainable Brands


Carlsberg: How Engagement Is Key to the Success of Sustainable Packaging

Sustainable Brands

Adam Tassle Gerschel-Clarke is an innovation & sustainability specialist who explores the intersection between consumption, society and behaviour. Adam is a guest writer at Sustainable Brands and The Guardian Sustainable Business, writing on the ...